— Est. Surat, India —

A house built on the quiet strength of women.

roohragaa — meaning the soul’s melody — began as a small studio in Surat with a single belief: that every woman deserves clothing that listens to her. Today, we are an atelier of more than thirty women artisans, hand-finishing each piece with patience, intention, and care.

— Our Craft —

Slow, by design.

Each piece passes through the hands of women — from cutting and stitching to embroidery and final finish. We work in small batches, with natural fibres, and refuse the rhythm of fast fashion. A roohragaa garment is never rushed.

— Our Promise —

Fair wages. Honest fabric. Heirloom quality.

✦100% women-led atelier with above-industry wages.
✦Natural fabrics — cotton, linen, Chanderi, georgette.
✦Hand-finished, never mass-produced.
✦Made-to-measure available on every silhouette.

“We don’t make clothes. We weave a feeling — and we hand it to you, gently.”

— The roohragaa atelier